Comments on: How Can You Keep Control of Your Brand with a Blog & Social Media? http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/ Exceptional marketing, branding and entrepreneurship Thu, 28 Aug 2008 15:17:43 +0000 http://wordpress.org/?v=2.1 By: 11 Top Online Marketing Quotes for Week Ending 10-26-07 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-773 11 Top Online Marketing Quotes for Week Ending 10-26-07 Fri, 26 Oct 2007 17:41:24 +0000 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-773 [...] The conversation about you is happening online, whether or not you are participating. - Wendy Piersall on How Can You Keep Control of Your Brand with a Blog & Social Media? [...] […] The conversation about you is happening online, whether or not you are participating. - Wendy Piersall on How Can You Keep Control of Your Brand with a Blog & Social Media? […]

]]> By: Clay Cook http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-786 Clay Cook Mon, 29 Oct 2007 17:05:52 +0000 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-786 Hi Wendy, Great to see Minti get a mention :) We (Minti) gets a lot of traffic from the long tail searches as you noticed above. By the way looks like Minti is now placed 2nd for that search term and this blog post is placed 5th already! The power of blogs etc. Kindest Clay Cook Minti Co-Founder Hi Wendy,

Great to see Minti get a mention :)

We (Minti) gets a lot of traffic from the long tail searches as you noticed above.

By the way looks like Minti is now placed 2nd for that search term and this blog post is placed 5th already!

The power of blogs etc.

Kindest
Clay Cook
Minti Co-Founder

]]> By: Small Biz Tech Talk Blog http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-788 Small Biz Tech Talk Blog Mon, 29 Oct 2007 19:38:37 +0000 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-788 Blogs and social networking tools are becoming increasingly important as people gain more options for building a brand for their company – and a personality! – online. It’s interesting how "personal" and "professional" are blending more as new tools get developed for entrepreneurs and sites like Facebook and Myspace start to open up business opportunities. I think being much more "personal" than before is becoming really important to developing stronger relationships with clients, and I notice this particularly in the computer consulting field in which I work. Blogs and social networking tools are becoming increasingly important as people gain more options for building a brand for their company – and a personality! – online. It’s interesting how “personal” and “professional” are blending more as new tools get developed for entrepreneurs and sites like Facebook and Myspace start to open up business opportunities. I think being much more “personal” than before is becoming really important to developing stronger relationships with clients, and I notice this particularly in the computer consulting field in which I work.

]]> By: My Blog Coach: Simplifying the Blog Learning Curve http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-791 My Blog Coach: Simplifying the Blog Learning Curve Tue, 30 Oct 2007 14:27:06 +0000 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-791 <strong>Blogs aren’t about control</strong> It’s tempting to think that you are in charge of your business. It might even look like you’re the one calling all the shots. What we often fail to remember, however, is that, at most, we control just one thing. . .ourselves. We are respond... Blogs aren’t about control

It’s tempting to think that you are in charge of your business. It might even look like you’re the one calling all the shots. What we often fail to remember, however, is that, at most, we control just one thing. . .ourselves. We are respond…

]]> By: Nina J. http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-793 Nina J. Tue, 30 Oct 2007 16:48:46 +0000 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-793 Thanks for this insight into both the risks and importance of blogs and social networking. Question for you: do you know of a resource for marketers that can help us reach out to relevant, trusted and opinion-leader-type blogs? Beyond technorati.... Thanks for this insight into both the risks and importance of blogs and social networking.

Question for you: do you know of a resource for marketers that can help us reach out to relevant, trusted and opinion-leader-type blogs? Beyond technorati….

]]> By: links for 2007-11-01 | stuart henshall http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-799 links for 2007-11-01 | stuart henshall Thu, 01 Nov 2007 08:26:49 +0000 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-799 [...] How Can You Keep Control of Your Brand with a Blog & Social Media? | Inspired Business Growth Wonderful post with a pithy summary. You cannot control the conversation any more. If you are not blogging then customers will increasingly get the answers elsewhere. (tags: socialmedia brand2.0 blogging wendypiersall conversational+marketing) [...] […] How Can You Keep Control of Your Brand with a Blog & Social Media? | Inspired Business Growth Wonderful post with a pithy summary. You cannot control the conversation any more. If you are not blogging then customers will increasingly get the answers elsewhere. (tags: socialmedia brand2.0 blogging wendypiersall conversational+marketing) […]

]]> By: Conversation. A Step To Relationships | Internet Marketing Blog http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-806 Conversation. A Step To Relationships | Internet Marketing Blog Tue, 06 Nov 2007 21:45:57 +0000 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-806 [...] . in her post, You’re Asking The Wrong Question, Valeria continued the conversation begun by Wendy about the issue that many marketers have - "How can you keep control of your brand with a [...] […] . in her post, You’re Asking The Wrong Question, Valeria continued the conversation begun by Wendy about the issue that many marketers have - "How can you keep control of your brand with a […]

]]> By: Ann Wendell http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-872 Ann Wendell Tue, 27 Nov 2007 19:02:37 +0000 http://inspired.entrepreneur.com/2007/10/24/how-can-you-keep-control-of-your-brand-with-a-blog-social-media/#comment-872 When I read your comment - In the end, a strong brand and a strong business will either engage their audience with blogs and social media, or they will be left behind. I immediately thought of the day in 1998, almost 10 years ago, when I read something very similar online in The Industry Standard - Organizations that believe in what they're doing - and are fearless enough to project that perspective online - could win unimagined loyalty. But corporations can't credibly communicate what they don't comprehend. Passion, commitment, engagement, humanity - qualities highly valued in this medium - are simply missing from most commercial Web sites. The audience is listening - for a heartbeat. Companies that haven't got one are about to flatline in the Web marketplace. This was my first exposure to Chris Locke, http://www.rageboy.com/, who would soon be one of the authors of The Cluetrain Manifesto: The End of Business as usual http://www.cluetrain.com/book.html . "Markets are conversations" Yup...these guys got it...back when Web 2.0 was just a distant gleam in the headlights of the cyber highway. So maybe it's taken a while for the world to catch up...and yeah maybe companies are still deer in those headlights...but every day, in every way we're saying - welcome to the conversation. Ann Wendell Nurse Talent Scout Swedish Medical Center ann.wendell@swedish.org www.swedish.org/referralreward When I read your comment -

In the end, a strong brand and a strong business will either engage their audience with blogs and social media, or they will be left behind.

I immediately thought of the day in 1998, almost 10 years ago, when I read something very similar online in The Industry Standard -

Organizations that believe in what they’re doing - and are fearless enough to project that perspective online - could win unimagined loyalty. But corporations can’t credibly communicate what they don’t comprehend. Passion, commitment, engagement, humanity - qualities highly valued in this medium - are simply missing from most commercial Web sites. The audience is listening - for a heartbeat. Companies that haven’t got one are about to flatline in the Web marketplace.

This was my first exposure to Chris Locke, http://www.rageboy.com/, who would soon be one of the authors of The Cluetrain Manifesto: The End of Business as usual http://www.cluetrain.com/book.html .

“Markets are conversations” Yup…these guys got it…back when Web 2.0 was just a distant gleam in the headlights of the cyber highway. So maybe it’s taken a while for the world to catch up…and yeah maybe companies are still deer in those headlights…but every day, in every way we’re saying - welcome to the conversation.

Ann Wendell
Nurse Talent Scout
Swedish Medical Center
ann.wendell@swedish.org
www.swedish.org/referralreward

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