Inspired Business Growth:

Exceptional marketing, branding and entrepreneurship

By Wendy Piersall
Archive for the ’Productivity’ Category

Coming Out of a Rut: How to Get Yourself Back on Track and Productive Again
Tuesday, January 22nd, 2008
Powered by Gregarious (42)

Procrastination PileThis is a fitting post to return to this blog with: I haven’t written here since November (gosh, has it really been that long?). But with the holidays, business stress and the dark, short winter days upon us, sometimes I let circumstances get the best of me and fall into a rut.

You know the drill. You put off a task, then feel a little guilty about it. The guilt leads to more procrastination and, suddenly, you have a month-long pile of things to do that are more imposing than ever now that the pile has gotten so huge.

What’s a poor entrepreneur to do?

Get Introspective

My first course of action is always personal. I figure out whether I am letting fears or limiting beliefs get in my way. It does happen sometimes, and unless I work on the intellectual and emotional reasons for my rut, I won’t  pull myself out of it. Sometimes it’s not an issue; it’s just life happening. But sometimes there is a bigger fear that needs to be addressed.

Look Out for Number One

My second course of action is to start taking care of myself better. Usually when I have gotten into procrastination mode, I’ve also slept less, exercised less and/or eaten unhealthy food. To put myself back on track, I’ll get back into meditation and start taking my vitamins. I’ll also force myself to eat more veggies and pamper myself a little. After carrying around all that guilt, I can beat myself up quite a bit. By refocusing on caring for myself, the guilt loses its power and I’m able to get my head clear.

Get it Down in Writing

When things to do are piling up, I start losing track of it all in my head. Then when I think about all the things I have to do, they become this nebulous behemoth of insurmountable proportions. Going through everything and making a grand list of “All Things Procrastinated” gets it out of your head and in plain view in front of your eyes. Ninety-nine percent of the time, I’m surprised to find that the list isn’t as big as I thought it was.

Chunk it Down

When there’s a lot to do, it feels like a huge weight on my shoulders. If you still feel overwhelmed after making a list, then put your tasks into categories. Make a category for “urgent” and then other categories that work for you (family, paperwork, errands, etc.). Remember that you’re just making a list; you don’t have to have it all done yesterday.

Prune It

I think many of us, especially women, have unrealistic expectations of what we should be able to accomplish on any given day. I’ll admit that I can be the queen of overcommitting. So whenever I make lists, I find that I need to cross some things off before I even get started. Not only does it make you feel like you are getting something done, it gives you practice at saying “no,” something I wholeheartedly admit I need to practice.

Build in Accountability and Take Action

I’m embarrassed to admit it, but sometimes I don’t get a thing done unless I know someone else is counting on me. This isn’t the greatest formula for success for a business owner, and it’s hurt me and my income on more than 20 occasions in the past. I know that in order to get myself moving, I have to build in accountability. Whether I grab a call with a coach, throw down some consequences with my blog readers or just tell a friend to hold me to a promise, I know I must do something like this to move from inaction to action.

In the end, it’s usually a slow-moving process getting from a big mound of procrastinated tasks to a clean desk and that light-hearted feeling of being on top of things. But by taking a balanced approach to the process, I can pull myself out of just about any rut that comes my way.

Oh, and by the way, it’s good to be back. Thanks for missing me. :D

The Top Ten Free Website Tools and Services
Friday, April 27th, 2007
Powered by Gregarious (42)

The internet abounds with freebies and a do-no-evil attitude. And although there are many services that are worth every penny that you pay, here are the top ten freebies to help you build traffic and create a better visitor experience on your web site.

Google Analytics

Google Analytics has rapidly become the industry leader in site analytics - giving paid options such as WebTrends a run for their money. Simply copy and paste a small piece of code onto your web pages and Google offers advanced tracking and traffic statistics for free. To learn more about using Google Analytics, Ian Lurie of Conversation Marketing has developed a series of tutorial videos on the subject.

MyBlogLog and BlogCatalog

For Blogs I have not found a more effective way to drive traffic to a new site than through these two services. By combining social networking with helpful blogging tools, both MyBlogLog and BlogCatalog are making a huge impact on giving new blogs a kick-start to success.

HitTail and 103Bees

HitTail and 103Bees are similar in nature - they offer site owners a way to understand and analyze their search engine traffic in an easy-to-use interface. Both of them also indicate whether your site was found on the front page of search results, or in the “long tail” of search results (many pages down). This knowledge can then be used to develop content in specialized keyword niches to push your site up in search engine results.

FeedBurner

For any site that produces content for syndication, FeedBurner is an absolute must for managing and tracking RSS subscribers and republishers. The site offers extremely user-friendly advice with a support staff in the background that has an outstanding reputation for fast and friendly help.

MorgueFile Photos

Although having a unique and original site is quite important, there are times when everyone needs a photo for a small project that isn’t worth paying for. The Morgue File offers free high resolution digital stock photography for either corporate or public use. Usually all that is required is author notification that the photo is being used.

OpenAds

For sites that want to serve and track advertising, OpenAds is an easy and sophisticated program that can be installed on your server. It even allows for clients to have their own access to the system to see performance statistics, upload new ads, or change campaigns. Even if you don’t sell advertising on your site, OpenAds is a must if you want to track and optimize your own self-promotional efforts site-wide.

The 37Signals Suite

Although technically not a suite of tools for websites, the 37Signals programs are critically acclaimed as they offer tracking of project management, contact management, group communications and information organization. Any tool that so elegantly increases productivity and makes life easier is well worth mentioning on this list.

WordPress

If you or your business hasn’t already started a blog, it’s probably my most highly recommended site promotion tool of all. Just the search engine benefits alone are worth the time and effort of starting and maintaining a blog. WordPress is the industry standard blogging platform, and it is both free and easy to use.

Overture Keyword Selector Tool

For more advanced search engine optimization, it helps to do a little research on what exactly internet surfers are looking for. The Overture Keyword Selector Tool offers insights into the exact number of searches that Yahoo receives for search terms and their related phrases. By understanding what phrases are most common, you can use this knowledge to incorporate the highest volume keywords into your site.

Pew Internet

The non-profit Pew Internet Project offers highly valuable data, research and statistics on the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. To understand your target audience better or to pull information for a business plan, this site offers a wealth of insights for savvy web entrepreneurs.

 
About Me Visit My Site




MORE FROM WENDY PIERSALL
Check out eMoms at Home, a website dedicated to helping work at home moms and dads succeed in business, as parents, & as entrepreneurs pursuing their dreams.

eMoms at Home »

Bringing you the best and brightest recommended products, services, coupons, and freebies to build your business on a shoestring budget.

Shoestring Smarts


Subscribe To Feeds
Subscribe to MyAOL  ::   Subscribe to Google  ::   Subscribe to Technorati

Subscribe to MyMSN  ::   Subscribe to MyYahoo!  ::   Subscribe to XML
 

  • Blogroll
  •