Branding

Branding Articles and Videos

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Marketing

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Airbnb, Why the New Logo?
Marketing

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
How to Rebrand Yourself as an Entrepreneur
The 'Treps

How to Rebrand Yourself as an Entrepreneur

Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
Want to Make Your Business Grow? Become a Thought Leader -- Quickly.
Leadership

Want to Make Your Business Grow? Become a Thought Leader -- Quickly.

Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
Start Preparing Your Business for the Generation After Millennials
Marketing

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Excite Audiences by Finding the Visual Angle of Your Brand
Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
How to Build Your Brand By Giving It Away
Marketing

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
7 Tips for Hiring the Team Your Startup Needs to Succeed
Starting a Business

7 Tips for Hiring the Team Your Startup Needs to Succeed

Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
The 3 Fundamentals for a Successful Rebrand
Marketing

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
The 5 Secret Ingredients Needed to Build a Great PR Team
Grow Your Business

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Marketing

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring
The 'Treps

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
3 Tips for Naming Your Business in the Modern, Mobile World
Starting a Business

3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.
See The Hidden Meanings Inside 17 Tech Company Logos
Marketing

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
One Way to Turn Customers Into Raving Fans: Be Controversial
Marketing

One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
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